Tuesday, June 7, 2011

From the Maker's Faire

Peter Tu of GE Global Research was at the San Francisco Maker's Faire this weekend and mentions a talk by the guys who did the viral Coke & Mentos video:
Their method follows the 1-10-100 principle. It takes one experiment to spark a concept. By experiment 10 one should have fleshed things out and have defined a direction. By experiment 100 one hopes to have found something that is sublime… The four rules that they espouse are: 1) seek variation – explore the possibilities. 2) be obsessive – keep focused until one finds something special.  3) be stubborn – don’t give up until you work through the problems. 4) set limits and work within them – unconstrained innovation meanders and wonders, only by setting limits does it force one to dive into the depths of a concept. Their thoughts are somewhat reminiscent of “Zen and the Art of Motorcycle Maintenance”, where the key idea is to have an obsession with quality and to always have a good pot of coffee close at hand.
 This reminded me of someone...  Although I doubt that I'm going to end up with a viral YouTube video :-)

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.